Sebastian Professional Cocktailing
Sebastian Professional Product “Cocktailing” Conceptual Campaign
Concepting & Art Direction
Sebastian Professional wanted to expand education knowledge while implementing a “cocktailing”, or mixing of products, techniques. Remaining within the Rules Don’t Apply equity, and using known Sebastian Products, select created assets to educate consumers on the mixing and layering process, & providing visuals that convey cocktailing in a Sebastian style.
Product Cocktails
Graphic elements, dynamic animation, striking color contrasts, this is the spirit we used going into ideation on this project. If we truly believe “Rules Don’t Apply”, let’s make something that will visually match this spirit and go for the bold and exciting.
From Conception To Execution
Keeping in line with Sebastian’s “Rules Don’t Apply” equity, using black, white, gold accents, & the use of ripped paper, we set out to create a campaign that would provide the necessary education information, and be visually different and excited.
Credits
Creative Direction: Fabrice Policella
Art Direction: Siavash Demehri
Photographer: Lauren Naylor
Paper Artist: Chloe Fleury
Editor: Adara Beneway