
Sebman x Jordan Hicks
Sebman x Jordan Hicks
x Supercuts
Concepting & Social Asset Execution
Sebman introduced a new line-up of hair care, styling and grooming products, for men who refuse to be categorized (Millennial men on-the-go, part of "the slasher generation"). Enabling them to express all versions of themselves, in the most hassle-free way.
We partnered with Supercuts and Jordan Hicks, St. Louis Cardinals pitcher to activate a digital campaign and bring awareness to the brand.
Social Assets
A Step by Step video showing Stylist Christopher Perez giving Jordan Hicks a one-of-a-kind cut for the Supercuts Partnership.
Official Key Visuals from Shoot









Campaign Video
Short Campaign Video introducing the Sebman & Jordan Hicks partnership, created to play on social assets like Instagram to create interest in upcoming campaign assets.
CREDITS
Creative Direction: Fabrice Policella
Design Direction: Katherin Beasley
Art Direction: Siavash Demehri Photographer: Remy Tortosa
Editor: Salamo Manetti-Lax